What counts and how to count it: Physicians' constructions of evidence in a disinvestment context

► What counts as evidence of treatment quality and (cost) effectiveness is contentious in the context of healthcare disinvestment. ► We analyse physicians' constructions of evidence within deliberations (held 2010) around the subsidy of Assisted Reproductive Technologies in Australia. ► Analysis suggests that disinvestment debates involve negotiation of different orders of evidence (empirical, contextual, anecdotal). ► Explicit discussion around 'what counts and how to count it' will support productive stakeholder engagement in disinvestment policymaking.