'Responsible drinking' programs and the alcohol industry in Brazil: Killing two birds with one stone?

► Transnational alcohol companies operating in Brazil demonstrate greater involvement in Responsible Drinking Programs than domestic alcohol companies. ► Responsible Drinking Programs are part of corporate social responsibility strategies for the alcohol companies in Brazil that support them. ► Alcohol company Responsible Drinking Programs in Brazil are not designed from a public health perspective and there is little or no evidence of their efficacy.