Innovation and diffusion of high-tech products, services, and systems

This special issue presents studies on innovation and diffusion of high-tech products, services, and systems (high-tech for short). High-tech are core components of marketing, innovation, entrepreneurship, and diffusion. High-tech may affect consumer behaviors. High-tech can boost innovation in tourism, services, branding, and products. Entrepreneurship highly relates to innovation. Strategies and forecasting techniques can facilitate high-tech diffusion. This special issue selects articles from 2014 Global Innovation and Knowledge Academy (GIKA)-Asia/Pacific Conference, December 5-6, Feng Chia University, Taiwan. The GIKA conference selects high-quality conference articles for publication in a special issue of the Journal of Business Research. After double-blind reviews and revisions, 17 conference articles appear in the 2015 special issue, together with this editorial.