The empirical study of consumers' loyalty for display technology

The introduction of new services to satisfy customers' needs is a critical issue for managers. Management of display technologies advocates as a new and promising service innovation research field. The research conducts a comprehensive study of the impacts of display technology on consumer loyalty. This study examines customer loyalty from some research constructs, namely service quality, service leadership, easy to use and satisfaction. The authors use online survey data from 545 consumers. The conceptual framework investigates the relevant relationships among the constructs by using structural equation modeling (SEM) and fuzzy set qualitative analysis (FsQCA) approach. Findings from the research sample support the argument that service quality, service leadership, easy to use and satisfaction are the key determinants of customer loyalty. The display technology for service provider can enhance the customer loyalty in the fashion industry.