کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10492761 940281 2016 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The influences of competitive intelligence budgets on informational energy dynamics
ترجمه فارسی عنوان
تأثیر بودجه های اطلاعاتی رقابتی بر پویایی اطلاعات انرژی
کلمات کلیدی
هوش رقابتی، ابزار تبلیغاتی، انرژی اطلاعاتی، ضریب تغییر، روش مسیر فاکتور،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
This study presents a statistical analysis on the Competitive Intelligence (CI) budgets of a software development company by considering two main components of this budget: Competitor analysis and industry trends analysis. This research seeks to improve the financial management decisions on competitive intelligence budgets, which may reinforce the strategic positioning on dynamic and challenging environments. Building on organizational modeling, this study presents an analysis framework that combines organizational theory and statistical analysis to examine the influence of financial resources allocation. This study expands previous abductive-method-based research by using Onicescu's informational energy theory to the Romanian software industry. The results reflect changes in strategic priorities through financial reconfiguration consistent with the environment instability, thus supporting the CI profiling model that this study presents. In addition, the results show the relevance of Onicescu's informational energy theory in CI budgeting.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 5, May 2016, Pages 1682-1689
نویسندگان
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