کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10492911 940285 2015 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence
چکیده انگلیسی
This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. of each paper are summarized in this editorial.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 68, Issue 10, October 2015, Pages 2045-2048
نویسندگان
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