کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10492957 940287 2016 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication
ترجمه فارسی عنوان
از لحاظ فرهنگی معتبر و قابل قبول به جریان اصلی: شیوه های تمدن و خودپرداز بودن
کلمات کلیدی
تمدن، افشای، خودآموزی، دگرگونی، قبایل زومورفیسم
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
The practices used by members of consumer tribes to achieve mainstream acceptance remain under-researched. Consumers seek tribal membership as part of a larger life theme or identity goal, yet the divergent nature of their tribe may hinder this desire for self-authentication. The research examines how members of one consumer tribe, Furries (or anthromorphs), “come out” with outsiders, thereby taking the ultimate transformative step. The findings demonstrate that Furries desire to disclose is framed around three competing concerns: being true to oneself, true to the tribe, and compassionate to outsiders. In balancing both egosystem and ecosystem goals Furries engage in three civilizing practices: reframing, spiritualizing, and playfulness. These practices enable members of consumer tribes to remain true to themselves but also expand the boundaries of their identities thereby gaining the mass acceptance they desire as part of a larger life theme.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 1, January 2016, Pages 224-233
نویسندگان
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