کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10493166 940386 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes
چکیده انگلیسی
Shoppers' wayfinding is an increasingly important problem in the management of shopping malls. Yet, it remains underresearched. The present study, undertaken in a shopping mall with real shoppers (N=156), aims at understanding the extent to which three characteristics of shoppers, i.e., gender, familiarity with the mall, and shopping values, affect the processes and the information sources shoppers use to find a store within a mall. The shoppers recorded their thoughts and their actions during the wayfinding. The recordings were content-analyzed. Shoppers' wayfinding processes and information sources vary significantly with the three shoppers' characteristics studied here. Some significant mediating effects of hedonist shopping values are also shown. Managerial implications are proposed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 11, November 2005, Pages 1590-1598
نویسندگان
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