کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10493175 940387 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An analysis of federal mail and wire fraud cases related to marketing
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
An analysis of federal mail and wire fraud cases related to marketing
چکیده انگلیسی
As marketers increase their communication through both print and electronic channels, the opportunity for fraud is growing rapidly. Consequently, criminal prosecution of marketers for mail and wire fraud in federal courts has increased during recent years, resulting in greater emphasis on the elimination of fraudulent activities. This research provides a review of marketing-related fraud cases found in federal courts through a LEXIS search to determine the nature of the prosecution and judgments. This study provides a foundation for understanding federal cases that can influence all marketing fraud decisions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 7, July 2005, Pages 910-918
نویسندگان
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