کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10493271 940397 2005 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Effects of quality management and marketing on organizational performance
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Effects of quality management and marketing on organizational performance
چکیده انگلیسی
We test the relationships among quality orientation, market orientation, and organizational performance. Quality orientation looks at the level of quality management being implemented, while market orientation examines the level of marketing being practiced. Using data from 304 organizations having operational quality management systems, we test a structural model examining the hypothesized relationships among the three constructs. The quantitative survey results are supplemented with qualitative data collected from in-depth interviews with selected respondent organizations having different levels of quality and market orientations. The findings reveal that quality orientation and market orientation are complementary and substantiate the view that quality management and marketing reinforce each other in enhancing organizational performance. Management implications for the collective implementation of quality management and marketing are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 4, April 2005, Pages 446-456
نویسندگان
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