کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10493549 | 940429 | 2005 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The role of affective expectations in memory for a service encounter
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله

چکیده انگلیسی
Affective expectations influence affective reactions at the time of an experience and when the individual reflects back on the episode. The study reported here investigates whether a consumer's uncertainty orientation explains how they use affective expectations. The results reveal that people with an internal locus of control continue to use their expectations after the event. Luck-oriented 'internals' selectively remember the facts to be expectation-consistent. Chance-oriented 'internals' reinterpret the facts to be more expectation-consistent. Affective expectations do not influence affective reactions after they are formed for consumers with an external locus of control. In fact, affective expectations have very little impact on the affective reactions of luck-oriented 'externals', even when they are initially formed. Implications for service settings are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 58, Issue 10, October 2005, Pages 1419-1425
Journal: Journal of Business Research - Volume 58, Issue 10, October 2005, Pages 1419-1425
نویسندگان
Elizabeth Cowley, Colin Farrell, Michael Edwardson,