کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10496710 | 942636 | 2005 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Elaborating customer loyalty: exploring loyalty to wine retailers
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The measurement of loyalty remains unsatisfactory because the pre-cursors, dimensions and outcomes are not yet agreed upon in the literature. The objective of this study is to summarize loyalty dimensions that have been used previously and to test a consolidated measure of loyalty in a retail context. A multi-dimensional view of a customer's loyalty is important for marketers because it will help marketers to develop and reinforce actions that maintain loyalty, based on the types actually exhibited. This paper provides an insight into how a multi-dimensional view can better explain how and why customers are loyal, providing more direction to retail marketers for improving loyalty levels and hence profits.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 12, Issue 5, September 2005, Pages 333-344
Journal: Journal of Retailing and Consumer Services - Volume 12, Issue 5, September 2005, Pages 333-344
نویسندگان
Sharyn Rundle-Thiele,