The usability analysis with heuristic evaluation and analytic hierarchy process

Today people increasingly expect more from the functionality of a web site, so the web usability has emerged as an important topic. It is generally hard to renew the existing web sites to meet the changing demands of users. Therefore, the present study is aimed at detailing the usability problems of web sites. To this end, Heuristic Evaluation (HE) is used to identify the usability problems, and Analytic Hierarchy Process (AHP) is used to rate their severity. Finally, for a more user-friendly web site, a new approach to judging severity of usability problems is developed by integrating AHP into HE.Relevance to industryThere is an increasing importance for higher usability in the web development industry and communities. Different usability evaluation techniques have been developed and incorporated into the process of web site design and development. This study proposes a new approach to reveal usability problems on a web site and to define solution priority of these problems.