کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11000182 | 1422557 | 2018 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Politics, values, and morals: Assessing consumer responses to the framing of residential renewable energy in the United States
ترجمه فارسی عنوان
سیاست، ارزش ها و اخلاق: ارزیابی پاسخ مصرف کننده به طراحی مجتمع های مسکونی مجتمع در ایالات متحده
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کلمات کلیدی
انرژی تجدید پذیر، فریم گذاری پیام، هنجارهای اخلاقی، پایه های اخلاقی، جهت گیری سیاسی، هیجانی،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی انرژی
انرژی (عمومی)
چکیده انگلیسی
Despite growing availability of renewable energy or “green pricing” programs for residential use, consumer adoption in the U.S is limited. Existing data indicate that consumer values and political orientation-both of which reflect moral considerations-are associated with interest in renewable energy policies and use. An online experiment (nâ=â317) tested whether promotional messages framing renewable energy as consistent with participants' primary moral concerns, as delineated by moral foundations theory, would indirectly lead to more positive message evaluation and greater willingness to pay for such programs. Specifically, the interactions of framing effects with participants' political orientation were examined, as were the mediating roles of message-induced hope and personal moral norms. Results indicated political orientation was the most consistent predictor of message-induced hope, personal moral norms, and willingness to pay. Message framing did not interact with political orientation to influence mediating or outcome variables. Main effects of framing on hope were identified. Implications for promotion and adoption of residential renewable energy programs are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Energy Research & Social Science - Volume 46, December 2018, Pages 321-331
Journal: Energy Research & Social Science - Volume 46, December 2018, Pages 321-331
نویسندگان
Laura M. Arpan, Xiaojing Xu, Arthur A. Raney, Chien-fei Chen, Zihan Wang,