کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11005109 | 1482829 | 2018 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
We seek to move beyond the exalted figure of the heroic entrepreneur that predominates the study of entrepreneurship; to take a less agentic view of entrepreneurship; to tell stories rarely told, and to demonstrate how historical and technocultural forces are as instrumental in directing entrepreneurial activity as individual motivations. We enlist the work of Foucault and others, in conjunction with netnographic fieldwork that focuses on an assemblage of young YouTubers striving to become what we call autopreneurs. We reveal how they internalize a structure of feeling, divined from neoliberal ideology that shapes their everyday affairs. We find that three main wellsprings - the dynamics of competition, the creativity dispositif, and technologies of the self - detrimentally affect the quality of their lives and collectively institute a 'cruel optimism' which promises much but delivers little. We conclude with some thoughts on the ramifications of our work for the study of entrepreneurship.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 92, November 2018, Pages 474-483
Journal: Journal of Business Research - Volume 92, November 2018, Pages 474-483
نویسندگان
Rachel Ashman, Anthony Patterson, Stephen Brown,