کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11033530 | 1609080 | 2018 | 24 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment
ترجمه فارسی عنوان
به یاد بیاورید و درک یک کمپین ارتباطی طراحی شده برای ترویج والدین مثبت و جلوگیری از سوء رفتار با فرزندان
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کلمات کلیدی
بازاریابی اجتماعی، کودک آزاری، والدین، ارتباطات سلامت،
موضوعات مرتبط
علوم پزشکی و سلامت
پزشکی و دندانپزشکی
سیاست های بهداشت و سلامت عمومی
چکیده انگلیسی
Distribution and correlates of the respondents' recall and understanding of the campaign were examined. Results show that 32.1% of respondents recalled having seen the campaign material. Among these, a large majority reported having understood the intended messages (parenting difficulties are normal, seeking help is the right thing to do, and/or effective support is available). However, some respondents also retained unintended messages blaming parents and/or children, and almost half the sample retained mixed messages (intended and unintended). Multivariate logistic regression analyses revealed that community of residence, annual household income, and psychological aggression towards the child at home were three significant correlates of campaign recallâ¯+â¯intended messages understood. None of the examined factors were associated with recallâ¯+â¯mixed messages understood. Findings suggest a neighborhood effect on the proximal outcomes of the campaign, and a slightly higher reach and understanding among better-off families as well as families struggling with psychologically violent parenting practices. These results are discussed in light of the outcomes of similar campaigns.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Preventive Medicine Reports - Volume 12, December 2018, Pages 191-197
Journal: Preventive Medicine Reports - Volume 12, December 2018, Pages 191-197
نویسندگان
Marie-Hélène Gagné, Ariane Bélanger-Gravel, Marie-Ãve Clément, Julie Poissant,