Competitive Advantage of Geotourism Market in Malaysia: A Comparison among ASEAN Economies

This study analyzes three major components of geotourism market in ASEAN: demand side, supply side and related agencies. It reveals potential competitive advantages for Malaysia such as its large market for geotourism promotion because of higher tourist arrival rate and increasing demand trend for nature-based tourism, its supply side with enormous possibilities due to the abundance of geoheritages specially, Langkawi Global Geopark – the first UNESCO geopark in Southeast Asia, established tourism infrastructures, and price competitiveness that makes Malaysia very affordable destination. The findings suggest that Malaysia should strategies geotourism promotion taking into account these advantages and further prioritize its tourism sector.