|کد مقاله||کد نشریه||سال انتشار||مقاله انگلیسی||ترجمه فارسی||نسخه تمام متن|
|1142147||957134||2016||4 صفحه PDF||سفارش دهید||دانلود رایگان|
Jiao and Zhang (2005) propose a shared-surplus maximization model considering customer preferences and choice behavior as well as platform-based product costing to tackle the so-called product portfolio planning problem (optimal mix of products and attributes). They emphasize the joined consideration of customers concerns and operational implications and propose a stochastic, mixed-integer, non-linear program. We discuss several issues and ambiguities of the original approach and propose some improvements such as demand model calibration, deterministic customer surplus, and an effective objective function.
Journal: Operations Research Letters - Volume 44, Issue 3, May 2016, Pages 390–393