Chiropractic, Contemporary Culture, and Patient Education

ABSTRACTObjectiveThis paper suggests that, because of the baby boomers’ different perspective on health, chiropractors look at how patient education programs acknowledge and accommodate the differences and the demands of this generation.DiscussionLooking at this requires setting aside differences in opinion about why people should come to the chiropractor, and focusing on what experts in marketing, business, and culture trends are writing about; establishing relevant, thoughtful, meaningful connections with patients that strengthen meaning and deepen the chiropractic experience.ConclusionAs a profession, we may not have an agreed-upon identity or a large marketing budget, but, as individual chiropractors and educators, we have the strength of our intentions and the ability to review, revise, create and change quickly. We can learn about contemporary culture, anticipate the future, hear what our patients are saying and develop more meaningful ways to engage them.