کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
138783 162473 2015 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Bridging the gap: Mapping the relationship between activism and public relations
ترجمه فارسی عنوان
از بین بردن شکاف: نقشه رابطه بین فعالیت و روابط عمومی
کلمات کلیدی
فعالیت؛ نظریه انتقادی فرهنگی؛ مدل فرهنگی و اقتصادی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• This article details the development of activism in public relations literature.
• This article uses a critical-cultural perspective to examine activism.
• This article proposes the cultural-economic model (CEM; Curtin & Gaither, 2005) as a theoretical foundation for conceptualizing activism and public relations.

Traditionally activists have received more attention as external publics than as users of public relations themselves. This article reviews the dominant literature that positions public relations in contrast to activism and suggests theoretical directions for bridging the gap between activism and public relations. This critical essay provides a brief historical outline of activism in public relations literature, identifying gaps and proposing the cultural-economic model (CEM; Curtin & Gaither, 2005) as a way to propel scholarship of activism and public relations forward. This article presents the CEM as a heuristic theoretical framework to examine how activism and public relations are not always antagonists but sometime synonymous.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 41, Issue 4, November 2015, Pages 447–455
نویسندگان
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