کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
138784 162473 2015 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Toward an effective government–public relationship: Organization–public relationship based on a synthetic approach to public segmentation
ترجمه فارسی عنوان
تحقق برای ارتباط موثر دولت-مردم: رابطه سازمان دولتی بر اساس یک رویکرد مصنوعی در تقسیم بندی های عمومی
کلمات کلیدی
رابطه دولت-مردم؛ اعتماد عمومی به دولت؛ روابط عمومی دولت ؛ یک روش مصنوعی در تقسیم بندی عمومی؛ تحقیقات رابطه سازی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• This study aims to identify and understand an effective government–public relationship building based on a synthetic approach to public segmentation.
• There are different predictors for trust in federal, state, and local government, but standards in citizenship was the strong predictor for trust across all levels of governments.
• The summation method integrating situational and cross situational variables for public segmentation leads this study to find the majority active publics, contracting previous research that demonstrated the majority inactive publics.
• Applying a synthetic public segmentation approach allows government–public relationship to correspondingly change in keeping with environmental characteristics.

The goal of this study is to identify and understand an effective government–public relationship building based on a synthetic approach to public segmentation. Using a national survey dataset, this study examines how different types of publics have trust differently in federal, state, and local government. By exploring how situational and cross-situational variables predict trust in government, the study finds that there are different predictors for trust in each level of government. Further, the results provide important insight into how public relations practitioners and researchers can build and maintain an effective government–public relationship with the key publics. Thus, the current study aims to fundamentally make contribution to theoretical and practical development in relationship-building research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 41, Issue 4, November 2015, Pages 456–460
نویسندگان
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