|کد مقاله||کد نشریه||سال انتشار||مقاله انگلیسی||ترجمه فارسی||نسخه تمام متن|
|138892||162476||2015||9 صفحه PDF||سفارش دهید||دانلود رایگان|
• Uneven online contributions reflect social differentiation.
• Wikipedia Leadership is adhocractic: it changes, but slow and osmoticaly.
• .1% of Wikipedians generate 40% of the content.
• Adhocratic social media reach a steady state with a social order and leadership.
Unequal contributions to social media, whereby a vast amount of content is produced by a limited number of users, need a better, theoretically grounded explanation. The present paper argues that contribution inequality on social media can be considered a symptom of social differentiation, which can be detected via social entropy. A conceptual foundation for this perspective is offered, supported by an empirical example. We use social entropy to detect the evolution of contribution inequality on Wikipedia over a period of 9 years. The paper also offers suggestions for using the conceptual framework for better understanding social media contribution structure and functional roles for practical applications.
Journal: Public Relations Review - Volume 41, Issue 2, June 2015, Pages 178–186