کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
138892 162476 2015 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pareto's 80/20 law and social differentiation: A social entropy perspective
ترجمه فارسی عنوان
قانون 20/80 و تمایز اجتماعی پارتو: دیدگاه آنتروپی اجتماعی
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• Uneven online contributions reflect social differentiation.
• Wikipedia Leadership is adhocractic: it changes, but slow and osmoticaly.
• .1% of Wikipedians generate 40% of the content.
• Adhocratic social media reach a steady state with a social order and leadership.

Unequal contributions to social media, whereby a vast amount of content is produced by a limited number of users, need a better, theoretically grounded explanation. The present paper argues that contribution inequality on social media can be considered a symptom of social differentiation, which can be detected via social entropy. A conceptual foundation for this perspective is offered, supported by an empirical example. We use social entropy to detect the evolution of contribution inequality on Wikipedia over a period of 9 years. The paper also offers suggestions for using the conceptual framework for better understanding social media contribution structure and functional roles for practical applications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 41, Issue 2, June 2015, Pages 178–186
نویسندگان
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