کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139135 162483 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Building buy-in: The need for internal relationships and informal coalitions
ترجمه فارسی عنوان
خرید و فروش ساختمان: نیاز به روابط داخلی و ائتلاف های غیر رسمی
کلمات کلیدی
روابط عمومی، پوشش داخلی مرز، ائتلاف های غیر رسمی، ارتباطات داخلی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• Internal boundary spanning involved gathering intelligence across the company's various business units and then “connecting the dots” to identify strategic decisions that may be inconsistent or not in the company's best interest.
• Due to limited formal power, informal coalitions were used by public relations executives positioned in lower levels of the organization as a means to increase their power and influence.
• The factors that enhanced public relations’ influence were internal relationship building and tying public relations’ activities to core business objectives.

Significant research has focused on influencing senior leadership, and this study offers new insights into building internal relationships and informal coalitions to provide strategic counsel. These strategies involve internal communications, a neglected area of research and practice. The findings are based on in-depth interviews with 30 executives representing multiple departments in four U.S. companies. A new role justifying public relations’ membership in executive decision teams is internal boundary spanning or gathering intelligence internally across business units, and requires public relations to have a seat at multiple decision tables.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 40, Issue 3, September 2014, Pages 598–605
نویسندگان
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