Communicating risk to parents and those living in areas with a disaster history

This study explored how publics respond to risk communication in high probability but time-indeterminate natural disaster situations when parts of the area have been involved in a similar disaster before. An impending rockslide is expected to produce a tsunami in the fjord around Åknes in Norway. Waves may run up above sea level as high as 82 m or 269 ft. All residents (18 and older) of the four most threatened communities received a questionnaire to determine what they perceived to be useful risk information. Three hundred and eighty-two (43.6% of 875) responded. Results indicated that parents of children living within the tsunami risk zones perceived the risk information to be the most useful. Those who lived in communities that experienced a similar disaster in 1934 reported public meetings less useful than written or mediated information. Publics who lived in communities with such disaster history and those who were not parents posed special challenges in risk communication because they perceived information from the government agencies as lacking in usefulness. Therefore, committing the resources necessary to foster dialogues with a diversity of publics exposed to risk would be well served to fully understand the nature of risk communication responses, and to be able to save human lives.

► Parents of children living within the tsunami risk zones perceived the risk information to be the most useful.
► Those who lived in communities that experienced a similar disaster in 1934 reported public meetings less useful than written or mediated information.
► Publics who lived in communities with such disaster history and those who were not parents posed special challenges to risk communicators since they perceived information from the government agencies as lacking in usefulness.