کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139209 | 162487 | 2012 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Soft power and public diplomacy: The new frontier for public relations and international communication between the US and China
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The underlying assumption is that a gradual change in economic and financial power will also lead to changes in ‘soft power’ like media communication, public relations, public opinion, public diplomacy and (new and old) media consumption. In other words, culture and mass communication play a significant role in shaping the dialogue between organizations and publics in different countries in general, and between the US and China in particular.New ways to conceptualize and study Public Relations and News, Public Diplomacy, International Communication, and Crisis Communication are being introduced.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 38, Issue 5, December 2012, Pages 643–651
Journal: Public Relations Review - Volume 38, Issue 5, December 2012, Pages 643–651
نویسندگان
Jan Servaes,