کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139210 162487 2012 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Beyond a dyadic approach to public diplomacy: Understanding relationships in multipolar world
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Beyond a dyadic approach to public diplomacy: Understanding relationships in multipolar world
چکیده انگلیسی

This study advocates for a multipolar approach to public diplomacy within a public relations framework. This study applies semantic network analysis to understand Chinese public diplomacy efforts during the 2011 Libya crisis. Two theories, image building and relationship management, informed the analysis. Four important findings emerged from the analysis. First, the evidence suggests that the combination of image building and relationship management provides a comprehensive theoretical framework to understand public diplomacy communication efforts. Second, understanding triads of national relationships reveals nuances that cannot be captured by a dyadic approach to public diplomacy. Third, this study introduces a new method, semantic network analysis, to the research of public diplomacy, and reveals linguistic relationships and shared meaning manifested in the content of People's Daily newspaper coverage of the Libya crisis. Finally, the findings support the pervasiveness of multipolar thinking. Public diplomacy in general, and soft balancing specifically, is about positioning a nation in a wider context and strategically using relationships to accomplish foreign policy goals.


► Public diplomacy efforts can be best characterized as multipolar rather than dyadic relationships.
► Semantic network analysis provides a new method to research linguistic relationships and shared meaning of public diplomacy.
► Public diplomacy is about positioning a nation in a wider context and strategically using relationships to accomplish foreign policy goals.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 38, Issue 5, December 2012, Pages 652–664
نویسندگان
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