کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139253 162488 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The National Review “fires” Christopher Buckley: Image restoration and the rhetoric of severance and restraint
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The National Review “fires” Christopher Buckley: Image restoration and the rhetoric of severance and restraint
چکیده انگلیسی

Image Restoration Discourse, Situational Crisis Communication Theory, and related crisis-response models tend to involve charges leveled at entities: individuals or organizations. In The New Rhetoric, Perelman and Olbrechts-Tyteca suggest an important mid-ground: stakeholder concerns regarding aberrant actions of a member of a larger public. Perelman and Olbrechts-Tyteca's “techniques of severance and restraint” comprise 11 strategies for countering the possible effects of an aberrant member's acts on the image and reputation of a larger public. This article will explore those techniques through an examination of how the National Review Online, the Web site complement of National Review magazine, responded to columnist Christopher Buckley's endorsement of Barack Obama in the 2008 U.S. presidential election.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 36, Issue 4, November 2010, Pages 376–382
نویسندگان
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