کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139304 | 162491 | 2012 | 7 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Privileging an activist vs. a corporate view of public relations history in the U.S. Privileging an activist vs. a corporate view of public relations history in the U.S.](/preview/png/139304.png)
This article elaborates on the argument that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of U.S. public relations history often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of “big business”. In the past as well as the present, corporations have been learning from and co-opting activists’ innovative public relations techniques. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimizing activists’ works as a positive, central component in public relations theory and research. We end by providing resources educators can utilize to teach a more balanced view of public relations history in the U.S.
► We detail the evidence that U.S. public relations history is corporate-centric.
► We discuss the negative implications of this corporate-centric view.
► We illustrate how activist helped to shape U.S. public relations practices.
► We provide advice on teaching a balanced view of U.S. public relations history.
Journal: Public Relations Review - Volume 38, Issue 3, September 2012, Pages 347–353