کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139335 162492 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Challenges facing U.S. government and Department of Defense efforts in strategic communication
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Challenges facing U.S. government and Department of Defense efforts in strategic communication
چکیده انگلیسی

Without entering the debate about exactly what strategic communication is or should be, this article enumerates challenges facing efforts to inform, influence, and persuade in pursuit of national policy objectives first for the U.S. government in general, and then specific to the Department of Defense. With the problem space thus defined, the article then offers a handful of solutions and suggestions, including requiring desired information endstates as part of commander's intent and separating efforts to manipulate and deceive from truthful efforts to inform, influence, and persuade.


► Many challenges make strategic communication more difficult for the United States.
► This article lists and describes many of these challenges.
► Thoughtful enumeration of challenges facilitates solutions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 38, Issue 2, June 2012, Pages 188–194
نویسندگان
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