کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139351 | 162492 | 2012 | 8 صفحه PDF | دانلود رایگان |
In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage development of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa succeeded primarily because it responded to the changing dynamics of the 21st Century.
► “Apps4Africa” is a strong model for international outreach using new media.
► Use partnerships and good strategic plan in international outreach.
► Shows potential for new media to promote public commerce in developing countries.
Journal: Public Relations Review - Volume 38, Issue 2, June 2012, Pages 328–335