کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139391 | 162494 | 2010 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering](/preview/png/139391.png)
چکیده انگلیسی
This paper argues that carnivalesque protest comprises a particular genre of activist public relations which articulates conflict with, and resistance to, dominant discourses on controversial issues. A case study of the New Zealand group Mothers Against Genetic Engineering illustrates how the carnivalesque, by promoting community relationships and influencing public opinion through values of affect, can open up new spaces for public dialogue about social issues. It is argued that carnivalesque protest challenges the notion that collaboration should be a core professional value of public relations practice.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 36, Issue 1, March 2010, Pages 35–41
Journal: Public Relations Review - Volume 36, Issue 1, March 2010, Pages 35–41
نویسندگان
C. Kay Weaver,