Managing and sharing H1N1 crisis information using social media bookmarking services

Social media outlets are becoming main stream venues for risk and crisis communication, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was the most popular reference for information, individuals were strongly present, blogs were the most popular type of documents, and Twitter is the most popular source being referenced. The crisis communication literature has just started to address those stakeholders that are creating their own influence and messages online.

► Traditional sources/media most common reference for bookmarked crisis information.
► Individuals strongly present in social media crisis discourse.
► Convergence of traditional and social media as multiple sources during a crisis.
► How crisis information is bookmarked is a key variable in crisis research.