کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139426 | 162495 | 2013 | 4 صفحه PDF | دانلود رایگان |

• Egypt's former President Hosni Mubarak's image repair strategies are examined.
• Role of negative pre-crisis reputation in choice of image repair strategy is considered.
• Negative pre-crisis image warrants an image makeover rather than a simple image repair.
• Choice of new image for makeover was driven by cultural norms of Egypt.
Through an analysis of Hosni Mubarak's speeches made over the course of the Arab Spring, this study examined Mubarak's response to criticism about his role in the crisis and the resultant attempt to repair his image. The study thereby draws attention to the image repair strategies of an individual with a negative prior reputation in a crisis. Data indicate that Mubarak's negative prior reputation resulted in his attempting not just an image repair as image repair discourse theory would suggest but rather a more complex image makeover. The cultural significance of his rhetorical choices and the implications for theory are discussed.
Journal: Public Relations Review - Volume 39, Issue 3, September 2013, Pages 241–244