Public relations and lobbying: New legislation in Slovenia

This article reviews lobbying in the political sciences and public relations literature, and it also provides a conceptualization for the regulatory practices of lobbying around the world. Then, it presents the newest law on lobbying instituted in 2010 in the Republic of Slovenia, the Integrity and Prevention of Corruption Act. This Act treats lobbying in two ways: (1) as a communication technique used by interest groups to privately influence government officials and (2) as a process of access to information by the same interest groups. This inconsistency follows the same trend for lobbying regulation in Europe and raises important questions regarding lobbying practice and regulation. Lobbying is fundamentally a public relations practice exercised in private and public sectors, and it uses direct and indirect communication between interest groups and their respective government.

► Lobbying is increasing in influence regarding political and public agendas.
► Four types of lobbying defined by direct/indirect and public/private dimensions.
► Communication is at the center of lobbying.
► Regulation of lobbying is needs to take into account the full meaning of lobbying.