کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139511 162500 2013 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Milestones in Turkish public relations history
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Milestones in Turkish public relations history
چکیده انگلیسی

This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history.


► Turkish PR history is analyzed within economic, sociological and political contexts.
► Milestones of PR are examined from 1920 up until 2012.
► Turkish PR history is seperated into periods: antecedents, emergence, development.
► Events, cases and names that have had an impact on the PR in Turkey are mentioned.
► Grunig and Hunt's typology is discussed within the Turkish context.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 39, Issue 2, June 2013, Pages 91–100
نویسندگان
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