Public relations education in a divided society: PR, terrorism and critical pedagogy in post-conflict Northern Ireland

Most students entering higher education in Northern Ireland's two universities have experienced a highly segregated educational system since they were five years old. This context creates a specific set of issues and problems for the educator who wishes to engage with student groups in a critical analysis of complex and controversial topics within the curriculum. This article presents the results of a research project which was designed to assess student (and educator) experiences of studying the issue of ‘PR and terrorism’ at Northern Ireland's largest university. Data was gathered from undergraduate public relations students using survey questionnaires (administered before and after the teaching and learning experience). The educators engaged in this activity also report on their own ‘participant observation’ experiences and reflect critically upon the role academic staff might play in developing pedagogic practices which are accepting of diversity in respect to controversial and complex curriculum topics.

► Gathers student views on teaching and learning about PR and terrorism.
► Adopts elements of critical pedagogy in the teaching and learning process.
► Presents educator reflections on teaching controversial and complex curriculum topics.