کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139547 | 162504 | 2008 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 34, Issue 4, November 2008, Pages 325–330
Journal: Public Relations Review - Volume 34, Issue 4, November 2008, Pages 325–330
نویسندگان
Spiro Kiousis, Arlana Shields,