کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139606 162507 2008 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Postmodernism, symmetry, and cash value: An Isocratean model for practitioners
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Postmodernism, symmetry, and cash value: An Isocratean model for practitioners
چکیده انگلیسی

Postmodern philosophy has presented significant challenges to the practicality, universality, and justice of a pervasive paradigm in public relations theory: Excellence Theory, including the concept of the two-way symmetrical worldview. Conversely, however, the practical value of postmodern public relations remains problematic for current practitioners. This article seeks to show that the symmetrical rhetoric of Isocrates – with its values of moderation, justice, and inclusive discourse – presents a practical, successful model for the infusion of postmodern values into 21st-century symmetry.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 34, Issue 3, September 2008, Pages 237–243
نویسندگان
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