کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139649 162510 2011 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Generic charisma – Conceptualization and measurement
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Generic charisma – Conceptualization and measurement
چکیده انگلیسی

In these times, when fame is available to almost anyone, it is worth being able to measure the extent and dimensions of a person's charisma. Most of the research on charisma to date is restricted to the area of leadership. In this article, however, charisma is generalized to take in all human beings and is conceptualized as a multi-dimensional cognitive-affective phenomenon. The article presents a pilot study aimed at providing an adequate operational definition of the construct as well as an initial tool for its measurement. A following literature review shows how authors have developed the concept of charisma and its initial operational dimensions for empirical research. A questionnaire is developed in three stages. The factor analyses applied in stages two and three point towards a six-factor solution (i.e. six dimensions of charisma). Further analysis reveals that the developed instrument is reliable and viable as well as applicable for future theoretical and practical work.

Research highlights▶ Development of an operational definition of the construct ‘charisma’. ▶ Charisma is generalized – everybody can have a degree of it. ▶ A tool for measurement of charisma is presented. ▶ A pilot test of the instrument is presented.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 37, Issue 1, March 2011, Pages 12–19
نویسندگان
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