کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139684 162511 2010 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles
چکیده انگلیسی

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of ‘resources/waste management’ and ‘climate changes’ are more commonly highlighted than are ‘ecosystem’ and ‘environmental governance.’ Furthermore, most Web sites do not fully employ dialogic features, regardless of region.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 36, Issue 3, September 2010, Pages 285–288
نویسندگان
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