A baseline summary of framing research in public relations from 1990 to 2009

The present study examines the conceptualization of a frame, theoretical origins, analytical foci, and methods in framing research in public relations from 1990 to 2009. The most dominant type of a frame is construction of reality in communication found in 95% of 40 studies. Researchers compare public relations messages with news coverage, and also analyze public relations messages. Qualitative content analysis is more popular than quantitative content analysis or experiment.