Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma

While according to Census figures American Indians are considered a single minority group, not all tribes within the racial classification of American Indian have the same access to information and resources. This study exposes the inconsistent availability of communication channels among American Indian tribes and nations and the use of available channels for disseminating diabetes awareness, prevention, and treatment messages. Findings imply that health communication campaigns targeting at-risk groups should first identify and assess the ethnic communication channels available to the population, and inclusion of these channels should be essential in the health communication campaign; however, practitioners cannot assume equality of access and availability of these channels within a minority population.