Understanding the reputation and image of the Philippine public relations industry

This paper attempts to understand the current state of the Philippine public relations industry by investigating how it obtained its current reputation and image. It traces the evolution of public relations’ image and identifies factors and entities which may have contributed to the further development of Philippine public relations’ current reputation. The study begins with the popular assumption among Philippine pubic relations industry practitioners that the nature, function, and role of public relations in corporations and business in the Philippines has often been questioned.