کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139706 | 162513 | 2007 | 4 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The link between strong public relationships and donor support
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Based upon a mail survey completed by 275 donors of a non-profit organization, this study measured the association between perceptions of public relationships and donor support. A modified version of Hon and Grunig's [Hon, L. & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainsville, FL: Institute for Public Relations] relationship scale was used. Results of one-way analyses of variance indicate that strong public relationships are not related to amount donated, but they are associated with years of support, happiness to continue donating, and happiness to recommend others to donate.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 33, Issue 1, March 2007, Pages 99–102
Journal: Public Relations Review - Volume 33, Issue 1, March 2007, Pages 99–102
نویسندگان
Julie O’Neil,