کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139740 | 162515 | 2007 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Public relations role in a global competition “to sell” alternative political and socio-economic models of market economy
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This article extends the transitional public relations approach to international public relations research. The arguments are presented that public relations strategies and instruments were and are further on used in that competition to promote, and sometimes impose certain political and socio-economic models of market economy. The main global players, first of the United States, but most recently also China are trying to “sell” their own model not only in the former socialist/communist but also in developing countries. On the other hand, the campaign to promote European social model has just been initiated by the European Parliament.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 33, Issue 4, November 2007, Pages 377–386
Journal: Public Relations Review - Volume 33, Issue 4, November 2007, Pages 377–386
نویسندگان
Ryszard Lawniczak,