کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139741 | 162515 | 2007 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Social integration and public relations: Global lessons from an Israeli experience
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This article looks at the origins and evolution of social integration in Israel. Developing a cultural roots approach, it considers the promotion of social integration as one of the most challenging goals on the agenda of the Zionist institutions and the government of Israel. It tracks the role played by a Jewish public sphere formed in the Diaspora even before the 20th century and to confirm the continuity between that history and formation, the article then examines later stages of the process through interviews with media and public relations practitioners who were involved in campaigns that took place after the establishment of the State of Israel. Finally, it offers lessons for social integration projects elsewhere in the world.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 33, Issue 4, November 2007, Pages 387–397
Journal: Public Relations Review - Volume 33, Issue 4, November 2007, Pages 387–397
نویسندگان
Margalit Toledano, David McKie,