کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139759 | 162516 | 2006 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
2004 Presidential campaign messages: A functional analysis of press releases from President Bush and Senator Kerry
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This study content analyzed news releases from Bush and Kerry in the 2004 election. Challenger Kerry attacked more and acclaimed less than the incumbent, Bush. Defenses were relatively rare. Candidates focused most on policy than character or campaign-related topics. When addressing policy, they discussed past deeds (53.3%), future plans (16.9%), and general goals (29.8%). When discussing character, they addressed personal qualities (57%), ideals (27.1%), and leadership ability (15.9%). Results were compared with Bush's and Kerry's 2004 television spots, debates, and 2004 primary campaign news releases.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 47–52
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 47–52
نویسندگان
Sooyoung Cho, William Benoit,