کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139760 | 162516 | 2006 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
American v. National Football League: Using public relations to “win” a war against a monopoly
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
No professional sports group ever achieved acceptance as widespread within a single decade's span as the American Football League (AFL). This study chronicles how the AFL used public relations strategies and tactics to garner public acceptance, which in turn helped convince the older National Football League (NFL) to merge with the upstart league. This study will further the understanding of how trade associations use public relations as an image-building device, as well as address a deficiency in the study of sports public relations.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 53–57
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 53–57
نویسندگان
William B. Anderson,