کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139761 | 162516 | 2006 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
B.T.K. Strangler versus Wichita Police Department: The significance of serial murder media relations
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
The B.T.K. Strangler confounded residents of Wichita, Kansas, as he killed and communicated from 1974 until 2005. This study examines the media relations of the serial murderer and the Wichita Police Department (W.P.D.). Also considered is the attempt of W.P.D. to use subliminal advertising to reach the killer, by a Wichita TV station working with the police. The serial murderer performed basic media relations rather effectively. But W.P.D. did not. Subliminal persuasion was unsuccessful in influencing B.T.K. to surrender.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 58–65
Journal: Public Relations Review - Volume 32, Issue 1, March 2006, Pages 58–65
نویسندگان
Dirk C. Gibson,