کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139773 162518 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe
چکیده انگلیسی

The European Communication Monitor (ECM) is an extensive longitudinal research project to monitor trends in public relations and communication management and analyze the changing framework for the profession in Europe. The 2009 ECM edition identifies the main characteristics of individual practitioners and the organizations where they work. The aim is to monitor the challenges for communication management in the recession and media crisis; the development of the sub disciplines, instruments and strategic issues; and the influence on management decisions. Additionally ECM 2009 evaluates three specific areas: internal communication, research in communication and interactive communication.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 36, Issue 2, June 2010, Pages 97–104
نویسندگان
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